How to increase app engagement in 2024?

The significance of having a large number of downloads has diminished. Downloading your app does not ensure that the user will use it for anything at all, enjoy it, or buy any premium features! You never know, your app might just be an unutilized icon.

The goal of today's astute app developers is increasing app engagement, with 2024 looking to be the best year to date to accomplish this!

What is app engagement?

The amount of interaction and involvement a user has with a mobile app over a given time frame is referred to as app engagement. It's an important metric to evaluate an application's efficacy and success. Beyond boosting installs and downloads, app engagement emphasizes the breadth of user interaction and the total user experience.

Several key aspects drive app engagement:

• Time spent on mobile apps: User engagement increases with the amount of time users spend actively using the app.
  Use frequency: Another important consideration is how frequently users launch and utilize the app. Regular users of an app show higher levels of engagement.

• The degree to which users interact with the app's features and explore its various functionalities. Active engagement entails utilizing the app's features in addition to simply opening it.

• User opinions and rankings: Indirect measures of engagement include user reviews, ratings, and feedback. Higher levels of engagement are frequently correlated with positive feedback.

• Referrals and social sharing: Users who recommend the app to others or share content on social media platforms help to boost user acquisition and engagement.

Having a lot of downloads doesn’t mean as much as it used to. App downloads don’t guarantee that the user will enjoy your app, purchase any premium feature, leave a positive review, or even use the app at all! Your app could end up being an untouched icon for all you know…

Today, the smarter app developers are fixated on getting their app engagement higher— 2024 being the best time to do it so far!

So this time around, let’s talk app engagement. What does the term mean for app developers and marketers? Why should you care about app engagement? How should you get your app engagement up, and how do you know if you’ve succeeded? Let’s tackle all these questions and more!

What is app engagement?

App engagement refers to the level of interaction and involvement that a user has with a mobile app over a specific period. It’s a crucial metric for assessing the success and effectiveness of an application. App engagement goes beyond increasing app downloads and installations, focusing on the depth of user interaction and the overall user experience. 

Several key aspects drive app engagement:

• Time spent on the mobile apps: The more time users actively invest in the app, the higher the engagement level.

• Frequency of use: How often users open and interact with the app is another significant factor. Apps that are used regularly demonstrate stronger engagement.

• Feature interaction: The extent to which users explore and use various features within the app. Active engagement involves more than just opening the app; it includes interacting with its functionalities.

• User feedback and ratings: Feedback, reviews, and ratings provided by users are indirect indicators of engagement. Positive feedback often correlates with a higher level of engagement.

• Social sharing and referrals: Users sharing content or recommending the app to others contribute to increased engagement and user acquisition.

Why increasing app engagement is important?

High app engagement is one of the top dreams any app developer has when they launch a new app. But why is it considered so important and is there any truth to it? Here are 5 reasons why increasing app engagement is important now more than ever: 

1. Increases the retention of users

Increased user retention is closely correlated with high app engagement. After three days of download, an average app loses 77% of its daily active users (DAU). The cause? Insufficient user retention compensates for low app engagement!

Users are more likely to stick with an app in the long run if they find value in it and interact with it on a regular basis. This ongoing interaction ensures that the app stays relevant in the cutthroat market and helps cultivate a devoted user base by lowering churn rates.

2. Enhances revenue potential

Increasing app engagement translates into higher revenue potential. Engaged users are more likely to make in-app purchases, subscribe to premium features, or interact with advertisements. If your goal is to make money, you’ll have to focus on getting active app users one day or the other! 

3. Increases user contentment

Users' satisfaction levels rise when they get a good and satisfying experience from an app. The higher the app engagement you've attained, the more satisfied users are with your app!

Customers find enjoyment in the app, which benefits you in two distinct ways:

Positive ratings and reviews from an increasing number of users will raise the app's rating. Additionally, your app will build a solid reputation, entice users to stick around, and promote positive word-of-mouth recommendations.

4. Acts as a vital sign of app health App engagement is a vital sign of an app's general well-being and success.

You can find opportunities for improvement by keeping an eye on engagement metrics, which offer insightful information about how users interact with various features.

You can make data-driven decisions, carry out required updates, and guarantee that the app stays competitive and adaptable to changing user preferences by having a thorough understanding of user behavior.

5. Has a favorable effect on organic development

Organic growth is positively impacted by high app engagement. Positive user experiences are more likely to be shared by engaged users, increasing the amount of recommendations that are spread through word-of-mouth.

This natural growth, which is being driven by happy users, can greatly increase the app's user base without exclusively depending on marketing initiatives. Imagine reaching a larger and more enduring audience!