One crucial method for finding apps is through search. Additionally, since search engine optimization and app store optimization target the same thing, they can both assist you in building an app's organic search engine growth.

Having said that, when you first start out, app store optimization should be your top priority. This is due to the fact that you can increase the likelihood that your app will appear in search results even with basic keyword optimization, which is creating a listing in the app store using relevant keywords that potential users may search for.

Once more, when people search for apps on the internet, search engines compare the profile of your app to the search terms and, if a good match is found (among other factors), display your app's Play Store or App Store listing directly in the search results. App store optimization makes it possible for all of this. Thus, the most crucial factor is app store optimization.

Once your app store optimization is in order, create a website and begin SEO for your mobile application. Reaching a large portion of web searches is one way that SEO can assist you in growing your app. This can greatly increase the number of users you have. Even if your website isn't ranked in the app store, SEO still lets you rank it online. But if you want to make sure SEO is worth the work, look up your competitors' SEO strategies online. That ought to be beneficial.

Both SEO and ASO are useful for expanding a mobile app.

ASO directly affects your user base by assisting you in getting your app in front of "ready-to-download" users within the app store. On the other hand, SEO gives you access to a much larger audience that may ultimately download your app. For comprehensive growth, you should eventually invest in SEO even though you'll start with ASO.

Keep in mind that both are "always-on" mobile app growth initiatives that call for ongoing strategy modifications and optimization. Both are vulnerable to variations in search engine algorithms. Both require sustained effort and patience to yield results.

Optimize Retention Rates

Your app's visibility and ranking in the Apple App Store and Google Play Store are also influenced by its retention rate.

The percentage of users who continue to use your app after it has been installed for a predetermined amount of time is known as the retention rate.

Your app's retention rate not only determines its ranking and visibility in app stores, but it also indicates how helpful and entertaining your app is to users.

One excellent illustration of how ASO goes beyond basic app store page elements is retention rate.

User experience (UX), user interface (UI), app performance, user flows, and even in-app copy are all impacted by your work in ASO.